AISU builds U.S. shower door push with Jialan backing and trademark filing

Foshan Aisu Import & Export has filed a U.S. trademark for AISU HOME and logged a customs export record for shower doors to a U.S. buyer, while Foshan Jialan Sanitary Ware holds a controlling 65% stake. The filings give the trading company a public paper trail as it tries to build a branded export position in the shower door market.

Why it matters: - AISU is trying to move beyond anonymous trading and into a branded export role in shower doors. - The company has three public signals that matter to buyers: a controlling industrial shareholder, a U.S. trademark filing, and a customs record tied to a U.S. shower door buyer. - For importers, wholesalers and retailers, the combination is more useful than a generic capability claim because it gives them records to verify.

What happened: - Foshan Aisu Import & Export Co., Ltd. filed a U.S. trademark application for AISU HOME on 26 March 2025. - The application, serial number 99105685, covers shower enclosures, shower doors, shower cubicles, bathtubs and faucets. - The application lists first commercial use as 6 January 2025. - Customs records cited in company materials identify AISU as the supplier of shower door products to leke shower door usa inc. - The customs record lists HS code 392210. - AISU is registered in Chancheng District, Foshan, and was founded on 21 November 2016. - The company has paid-in registered capital of RMB 3 million.

The details: - Foshan Jialan Sanitary Ware Co., Ltd. owns 65% of AISU. - Luo Feiping holds 20%, and Wang Meiju holds 15%. - AISU’s registered address is 28 Jihua 1st Road, Zhangcha Subdistrict, Chancheng District, Foshan. - The 2025 annual report lists 29 insured employees. - AISU’s business scope includes sanitary ware, sanitary ceramics, metal products, home goods, furniture, building materials and machinery sales, plus goods import and export. - The company also holds a licensed item for online data processing and transaction processing, described as operating e-commerce. - The customs record names a buyer with “shower door” in the company name, which points to a focused channel rather than a general home-improvement account. - The trademark filing creates a public record of ownership, status and goods coverage, but it does not prove product compliance or shipment quality.

Between the lines: - The ownership structure gives AISU access to Foshan manufacturing know-how, supplier relationships and quality-control routines. - AISU’s role appears to be trade and export coordination, while Jialan provides industrial backing. - The 29 employees and RMB 3 million capital fit a coordination model, not a vertically integrated factory model. - That setup can work well for export execution, but it also means buyers need proof at the model level, not just company-level claims. - The shower door market is large enough to support niche branding, but the records here do not show market share, shipment volume or repeat-order depth.

What's next: - Buyers should verify product-specific documents, including glass test reports, hardware material certificates, dimensional drawings, packaging specifications and warranty terms. - Buyers should also check whether the relevant shower door models meet destination-market safety and building-code requirements. - The real test for AISU is whether the company can repeat the same specification, inspection and shipping process across future orders. - If AISU can convert Foshan supply-chain access into consistent U.S. shipments, the trademark filing will become a stronger brand-building step.

The bottom line: - AISU now has a clearer public footprint in the U.S. shower door market, but the records show positioning, not proven scale.